Amstel Malta Partners Williams Sisters On Youth Empowerment
Posted: Nov 02, 2012
Impressed by the strides they have made in their professional tennis
career, Amstel Malta, the number one premium low sugar malt drink from
the stable of Nigerian Breweries Plc is partnering with the sensational
Williams’ sisters, Venus and Serena, in their objective of ensuring that
Nigerian youths become the best they can be.
To this end, Amstel Malta sponsored the “Breaking The Mould” tour of Nigeria by the tennis duo. The visit, which is the first by the sisters to Nigeria, is to mentor and support youths, especially girls, with their stories that they can be the best they can be. The Williams Sisters were also accompanied by their mother, Mrs. Oracene Price.
Explaining the reason for Amstel Malta sponsorship of the “Breaking The Mould” Initiative at an international press briefing held at Federal Palace Hotel and Casino, Lagos, the Marketing Director, Nigerian Breweries Plc, Mr. Walter Drenth, described the sponsorship and partnership as an opportunity to emphasise the brands’ commitment of consumers to “being the best you can be” at all times.
“Amstel Malta’s partnership with the BTM/Williams sisters’ Tour” He stated, “is one that the brand is particularly proud of as it showcases a synergy between what the brand stands for, that is, “being the best that you can be” and, the greatest sisters in tennis history individually and together – Venus and Serena Williams.
Amstel Malta is the No.1 premium low sugar malt drink with a rich Amstel international heritage that is filled
with refreshment and energy for that youthful person who lives an active lifestyle and needs to replenish lost energy so that he or she can be their best at all times”.
He added that Amstel Malta Showtime, the brand’s sponsorship platform is positioned to give young people the opportunity and platform to perform live on stage with the best of Nigeria’s finest artistes in the Nigerian entertainment industry.
Serena Williams spoke on their desire to come to Nigeria to support young girls. “We have always desired to come to Nigeria as a pair. We appreciate the platform that has made the “Breaking The Mould” initiative a reality in Nigeria. We are looking forward to mentor and inspire young Nigerians, especially young girls”
Venus also spoke on her excitement that the visit heralded before their coming. “I cannot tell you how daily we have being getting tweets from followers in Nigeria who have being anticipated our visit, tweeting to ask if truly we are coming. I will be glad to meet some of these fans”.
The Williams sisters have had the honour of being ranked by the Women's Tennis Association at the World No. 1 position. In 2002, after the French Open, Venus and Serena were ranked No. 1 and No. 2 respectively. During the 2010 French Open, they became the co-world No.1 players in women's doubles. In 2002, after the French Open, Venus and Serena were ranked No. 1 and No. 2 respectively. During the 2010 French Open, they became the co-world No.1 players in women's doubles, in addition to holding the top two positions in singles tennis as well. Both sisters have also won four gold medals at the Summer Olympics Games, one each in singles and three in doubles – which they won together – the most by any tennis players. As a duo, they have also completed the Career Golden Slam in doubles.
To this end, Amstel Malta sponsored the “Breaking The Mould” tour of Nigeria by the tennis duo. The visit, which is the first by the sisters to Nigeria, is to mentor and support youths, especially girls, with their stories that they can be the best they can be. The Williams Sisters were also accompanied by their mother, Mrs. Oracene Price.
Explaining the reason for Amstel Malta sponsorship of the “Breaking The Mould” Initiative at an international press briefing held at Federal Palace Hotel and Casino, Lagos, the Marketing Director, Nigerian Breweries Plc, Mr. Walter Drenth, described the sponsorship and partnership as an opportunity to emphasise the brands’ commitment of consumers to “being the best you can be” at all times.
“Amstel Malta’s partnership with the BTM/Williams sisters’ Tour” He stated, “is one that the brand is particularly proud of as it showcases a synergy between what the brand stands for, that is, “being the best that you can be” and, the greatest sisters in tennis history individually and together – Venus and Serena Williams.
Amstel Malta is the No.1 premium low sugar malt drink with a rich Amstel international heritage that is filled
with refreshment and energy for that youthful person who lives an active lifestyle and needs to replenish lost energy so that he or she can be their best at all times”.
He added that Amstel Malta Showtime, the brand’s sponsorship platform is positioned to give young people the opportunity and platform to perform live on stage with the best of Nigeria’s finest artistes in the Nigerian entertainment industry.
Serena Williams spoke on their desire to come to Nigeria to support young girls. “We have always desired to come to Nigeria as a pair. We appreciate the platform that has made the “Breaking The Mould” initiative a reality in Nigeria. We are looking forward to mentor and inspire young Nigerians, especially young girls”
Venus also spoke on her excitement that the visit heralded before their coming. “I cannot tell you how daily we have being getting tweets from followers in Nigeria who have being anticipated our visit, tweeting to ask if truly we are coming. I will be glad to meet some of these fans”.
The Williams sisters have had the honour of being ranked by the Women's Tennis Association at the World No. 1 position. In 2002, after the French Open, Venus and Serena were ranked No. 1 and No. 2 respectively. During the 2010 French Open, they became the co-world No.1 players in women's doubles. In 2002, after the French Open, Venus and Serena were ranked No. 1 and No. 2 respectively. During the 2010 French Open, they became the co-world No.1 players in women's doubles, in addition to holding the top two positions in singles tennis as well. Both sisters have also won four gold medals at the Summer Olympics Games, one each in singles and three in doubles – which they won together – the most by any tennis players. As a duo, they have also completed the Career Golden Slam in doubles.
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